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| 1847 |
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| 1929 |
We know that tableware has both a functional value and a symbolic value. This dual quality makes it a prime example for considering how advertisers present this product to potential buyers. Here we see four examples that span more than a century. Although this is not a carefully selected sample, it does seem to suggest that into the early 20th century silver tableware was presented as a luxury item that confirmed one's high social status. The ad from the 1950s is consistent with the common view that that was a era in which household domesticity was a widely held ideal. (No mention in the ad, of course, of the communal, utopian experiment where Onedia tableware originated.) The Dansk ad has the minimalist style of the 1960s and shows us the product itself so that we can make our decision about the unconventional shapes and lack of ornamentation. The text of the Dansk ad does appeal to expert aesthetic (rather than scientific) opinion by its mention of museums and awards. Perhaps this echos the 1847 ad's assertion that there is art in the silverware. All this fits with what we've been reading, but a larger sample would be needed for a conclusive interpretation.
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| 1953 |
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| 1961 |
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