L. L. Bean sends a message, or two

1)  In Ragtime Henry Ford wears boots from LLBean when he goes to lunch with JPMorgan.  Here those boots signal that Ford is not refined; that he is pragmatic.
2)  Paul Fussell, in his book about Class, offers wearing clothing from LLBean in the late 20th century as characteristic of folks who are eager to opt out of established class structures.

In both instances we note that patterns of consumption are central to class.  One's values inform one's purchases and the items purchased, particularly clothing, display those values to others alerting them what sort of bird, with which sort of feathers, one is.